It’s his seventh studio album which stands him as a ‘Warriors’ in the Nigerian entertainment scene. Music artiste and songwriter, Innocent Ujah Idibia, famously known as 2Baba is one of the greatest musicians that has continue to dazzle the entertainment world for decades.
For over 20 years, he has continue to wow his audience both young and old by rendering soulful music that preaches love and unity. No doubt, his social and political lyrics have transformative effects on the industry as a whole.
When the 44-year-old singer took to his Instagram page to announced his new project titled, ‘Warrriors’. Nobody query the album title, people rather gives their thumb up for the music legend.
He remains the cynosure of entertainment for this long because of his humility, hard work and creativity. Industry experts, investors and fans know that the singer doesn’t fancy cheap publicity. He is one of the most decorated Afropop artistes in Africa not because he lobbies for it but he simply deserves it. He is arguably the richest Nigerian artiste, but with the near-zero habit of public display of wealth and showing off.
The singer is said to possess two properties in Lekki worth over N400 million. The CEO of Hypertek, an entertainment company and record label, also owns Rumours Lounge in Ikeja and Festac, among other investments.
The ebullient artiste was quoted saying in an interview: “There is no film trick around me. What you see is what you get, no hype.”
General Manager, Nigeria, Universal Music Group, Ezegozie Eze Jr described 2Baba as an integrity artiste who will remains indelible in the Nigerian music industry,
“2face has all the goodwill that he has today because he doesn’t appointments. He is a time cautious artiste and has continued to humble himself for decades. Do you know how many artistes that you are listening to last year, that are not on your playlists again today. What keeps your there is integrity, how you influence people and inspire by your own action,” he said.
2baba held the album listening party on Tuesday at Artisan Lounge Bar, Lagos.
Commenting on the album, he said it is to commemorate 20 years a king.
“This is the first time I’ll have a song in the album with the title of the album,” he revealed as he smiles.
“My other albums, their titles have nothing to do with the songs. After that song, ‘Warrior’, all the other songs are to enjoy ourselves. I hope you enjoy it. If e wack make you tell me, if e no wack, one love.”
Some celebrities have been busted lately for boasting on social media 2Baba attested that showbiz means showing off your talents and not faking people with packaging.
“These days you find that it is more of packaging than talent,” he said.
“Although even with talent, you still need to package the product, but it is more of packaging now. I listen to a lot of music these days and I find that it just a few of the artistes today who actually have talent for music, majority is just packaging. But the thing is, entertainment is about entertainment, you know, it’s allowed.”
He usually show his support for young artistes who are gifted and have dynamism in their musical arts.
Wizkid instantly hit the limelight when released his debut album titled, Superstar, Davido became famous with his album, OBO (Omo Baba Olowo) while Burna Boy garnered universal fame when he branded himself as the African Giant.
“I am an African Giant and will not be reduced to whatever that tiny writing means. Fix things quick please,” Burna Boy complain about his name being small on Coachella festival poster in 2019.
2Baba reposted a picture of Burna Boy on his Instagram handle to show his support for the young artiste.
“Burna for the Grammy Award!,” he captioned.
In the 13-tracker album shows love new generations, he featured Burna Boy on a song titled, We Must Groove, Wizkid – Opo, Peruzzi – Amaka, Tiwa Savage – Ginger, Target – Syemca, Oyi – HI Idibia, I Dey Hear Everything – Olamide.
The multiple award-winning singer was born in Jos, Nigeria. He is from the Idoma ethnic group in the southern part of Benue State, in central Nigeria. After his primary school education, he enrolled at Institute of Management and Technology, Enugu (IMT), where he did his preliminary National Diploma course in business administration and management before he eventually dropped out to pursue his music career.
In 1996, he adopted the stage name 2Face (Tuface). He cited the reason as to demarcate his personal life with showbiz life.
“I chose that as a stage name, not because of any multiple personality but because of the fact that people in public will see me on TV, read about me in the papers, hear about me on the radio and it would create an impression for them, until they get to know the real me.”
He moved to Lagos to form the trio band, Plantashun Boiz with Ahmedu Augustine Obiabo aka Blackface and Chibuzor Oji popularly known as Faze.
Plantashun Boiz released two successful albums: Body and Soul (2000) and Sold Out (2003) under the Nelson Brown’s owned Label (Dove Records) before disbanding in 2004.
After the disbandment 2Baba released his debut solo album Face 2 Face (2004), which established him as a viable solo artist. He followed up with another Grass 2 Grace in 2006, The Unstoppable 2009, The Unstoppable International Edition in 2010, Away & Beyond in 2012, The Ascension 2014.
He became a global icon, in 2006, his hit song “African Queen”
As reward for his creativity, 2Baba has received one MTV Europe Music Award, one World Music Award, five Headies Awards (Hip-hop award), four Channel O Music Video Awards and one BET award for his musical work, four MTV Africa Music Awards, one MOBO award, one KORA award, three AFRIMA Awards, and numerous additional nominations.
In May 2012, 2Baba married Nigerian actress and model Annie Macaulay in Lagos, Nigeria in a private ceremony. The celebrity couple is bless with children.