British supermarket bosses have pleaded with shoppers to stop panic buying due to fears over the coronavirus pandemic.
Members of British Retail Consortium sent a joint letter to consumers urging everyone to work together to ensure there is enough food for the country.
It comes as scores of shoppers have been panic-buying essentials, including toilet paper, as fears intensify over the spread of Covid-19.
Retailers are currently working “round the clock” to help customers get the items they need, the BRC said.
The letter aims to reassure customers, while calling on them to support each other during the crisis.
It said: “We know that many of you are worried about the spread of coronavirus (Covid-19).
“We want to let you know that we are doing everything we can so that you and your families have the food and essentials you need.”
The letter added: “But we need your help too.
“We would ask everyone to be considerate in the way they shop.
“We understand your concerns, but buying more than is needed can sometimes mean that others will be left without.
“There is enough for everyone if we all work together.
“Together we can make sure we are looking out for family, friends, neighbours.
“Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home.”
Firms are working closely with the Government and suppliers, and have arranged more store deliveries to ensure shelves are stocked, the letter added.
And outlets with online delivery and click-and-collect services are running them at full capacity.
Helen Dickinson, chief executive of the British Retail Consortium, said: “Retailers are working incredibly hard to keep shops well stocked and deliveries running as smoothly as possible.
“In the face of unprecedented demand as a result of coronavirus, food retailers have come together to ask their customers to support each other to make sure everyone can get access to the products they need.”